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One exposure is not always enough.
In order to make sure that there are no blown highlights or crushed shadows, you’ll sometimes have to use HDR techniques; this means to bracket off your scene and combine the best details of multiple exposures into one photograph.
And that is where HDR comes in. This incredible workflow allows you to throw away the limitations of your camera and capture every crisp detail of your highlights and shadows – which will help you achieve that perfect balance between natural-looking snow and recovering the full tonal range.
I’ve put together a very helpful (and totally free) HDR field guide that will walk you through the ENTIRE in-the-field workflow so you can capture your brackets the right way. The quality of your HDR images entirely depend on how accurate your brackets are, so taking successful brackets in the field is absolutely the most important step.